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Bracknell is a modern town in Berkshire that has reinvented itself as a technology and commercial hub, often dubbed part of the 'Silicon Thames Valley'. As a designated New Town, it offers excellent modern amenities, such as the contemporary shopping and dining complex, The Lexicon.
The town is surrounded by a surprising amount of natural beauty, making it ideal for outdoor leisure. You can explore the vast woodland of Swinley Forest for walking and biking trails, or visit the historic South Hill Park Arts Centre for theatre and exhibitions. For family fun, the tropical Coral Reef Waterworld is a popular destination. Bracknell's location also makes it an excellent gateway for visiting the royal town of Windsor just a short drive away.
Choosing your hotel in Bracknell is straightforward, with the best options clustered around the modern town centre for convenience, or on the outskirts for quieter access to nature and motorways.
The area surrounding The Lexicon and the Town Centre is the best location for first-time visitors. Staying here puts you steps away from the shops, dining, and the main transport links. This is the heart of the modern town and is ideal for those who prefer an urban setting with amenities on their doorstep.
For a quieter stay with easy access to nature and family attractions, look for accommodation closer to Swinley Forest or South Hill Park Arts Centre in the south of the town. This area provides a more tranquil atmosphere and is great for accessing the local leisure facilities like The Look Out Discovery Centre.
Bracknell is served by a central railway station, Bracknell Station, with direct trains to London Waterloo and Reading. The station is centrally located for most hotels. The town is situated close to the M3 and M4 motorways, making road travel efficient. Local bus services are frequent and connect the town centre to all major commercial areas and attractions like Coral Reef Waterworld.
Hotel prices in Bracknell are highly driven by corporate and business travel due to its role as a technology and commercial centre. As a result, the highest prices are consistently found during the mid-week, from Monday to Thursday.
The most significant savings can be made by booking a stay over the weekend, as corporate demand drops considerably. The absolute lowest prices can often be found on a Sunday night. A unique tip for Bracknell is that major events at the nearby Ascot Racecourse or the Long Walk in Windsor can temporarily inflate accommodation prices across the whole area, so checking these schedules before booking is highly recommended.