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study done by the Monza and Brianza Chamber of Commerce (Italy) has put a price tag on the world’s top five monuments based on their image, brand, and visibility. The value of the monument was calculated taking into account the following factors: the economy of the area, the notoriety of the monument, the amount of visitors to the area and monument, number of jobs in tourism, accessibility to the area, the presence of foreigners, and the value of the area’s exports. The study was based on figures from various databases including the Italian National Institute of Statistics (Istat), the Eurostat, data from numerous companies, and the Anholt Brand Index.

Keep reading to find out more about each of the top 5 most valuable monuments.


1. Eiffel Tower

Source:  olivia muratori via Pinterest

Location: on the Champ de Mars in Paris, France

Metro stop: Ecole Militaire

Built: 1887-1889

Named after the engineer Gustave Eiffel

Nickname: The Iron Lady

Height: 324 metres

Value:  €436,336 million


2. Tower of London

Source: tammy dellinger via Pinterest

Location: in the Borough of Tower Hamlets in London, England

Tube stop: Tower Hill

Built: 1066

More formally known as Her Majesty’s Royal Palace and Fortress

Historical uses: armoury, treasury, menagerie, home of the Royal Mint, public records office, home of the Crown Jewels of the United Kingdom, and as a prison during the 16th and 17th centuries

Value: €70,552 million


3. Stonehenge

Source:  mei mei via Pinterest

Location: Wiltshire County, England (about 145 kilometres west of London and 12 kilometres north of Salisbury)

How to get there: Trains run to Salisbury, and from Salisbury you can take a taxi or bus

Constructed: anywhere from 3000 to 2000 B.C.

The Mystery of Stonehenge: produced by an unknown culture for an unknown purpose

Value: €10,538 million


 4. Sagrada Familia

Source: pinterest

Location: Barcelona, Spain

Metro stop: Sagrada Familia

Architect: Antoni Gaudi (1852-1926) (you can see many other works by Gaudi in Barcelona like Park Guell and Casa Battlo)

Style: Gothic and curvilinear Art Nouveau forms

Groundbreaking: 1882

Estimated finish date: 2026-2028

Value: €90,366 million


 5. The Prado Museum

The Prado Museum

Location: on the Paseo del Prado in Madrid, Spain

Metro stop: Atocha

Established: 1819

Collection: some of the world’s finest art from the 12-19th century. Notable artists are Velazquez, Francisco de Goya, Titian, Rubens, and Bosch.

Most famous piece: Las Meninas by Velazquez

Value: €59,262 million

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