A study done by the Monza and Brianza Chamber of Commerce (Italy) has put a price tag on the world’s top five monuments based on their image, brand, and visibility. The value of the monument was calculated taking into account the following factors: the economy of the area, the notoriety of the monument, the amount of visitors to the area and monument, number of jobs in tourism, accessibility to the area, the presence of foreigners, and the value of the area’s exports. The study was based on figures from various databases including the Italian National Institute of Statistics (Istat), the Eurostat, data from numerous companies, and the Anholt Brand Index.
Keep reading to find out more about each of the top 5 most valuable monuments.
1. Eiffel Tower
Location: on the Champ de Mars in Paris, France
Metro stop: Ecole Militaire
Named after the engineer Gustave Eiffel
Nickname: The Iron Lady
Height: 324 metres
Value: €436,336 million
2. Tower of London
Location: in the Borough of Tower Hamlets in London, England
Tube stop: Tower Hill
More formally known as Her Majesty’s Royal Palace and Fortress
Historical uses: armoury, treasury, menagerie, home of the Royal Mint, public records office, home of the Crown Jewels of the United Kingdom, and as a prison during the 16th and 17th centuries
Value: €70,552 million
Location: Wiltshire County, England (about 145 kilometres west of London and 12 kilometres north of Salisbury)
How to get there: Trains run to Salisbury, and from Salisbury you can take a taxi or bus
Constructed: anywhere from 3000 to 2000 B.C.
The Mystery of Stonehenge: produced by an unknown culture for an unknown purpose
Value: €10,538 million
4. Sagrada Familia
Location: Barcelona, Spain
Metro stop: Sagrada Familia
Architect: Antoni Gaudi (1852-1926) (you can see many other works by Gaudi in Barcelona like Park Guell and Casa Battlo)
Style: Gothic and curvilinear Art Nouveau forms
Estimated finish date: 2026-2028
Value: €90,366 million
5. The Prado Museum
Location: on the Paseo del Prado in Madrid, Spain
Metro stop: Atocha
Collection: some of the world’s finest art from the 12-19th century. Notable artists are Velazquez, Francisco de Goya, Titian, Rubens, and Bosch.
Most famous piece: Las Meninas by Velazquez
Value: €59,262 million