The Opodo Blueprint: Evolution, Tech & Strategy FAQs

Opodo is our consumer travel brand, this means, the website and app through which customers search, compare and book their trips. eDreams ODIGEO (eDO) is the parent company and publicly listed group that owns Opodo. As the corporate entity, eDreams ODIGEO provides the technology, infrastructure and strategic direction that support the brand’s operations globally. In short, Opodo serves travelers directly, while eDreams ODIGEO operates as the corporate group behind the brand.

Opodo operates under eDreams ODIGEO, which is a publicly traded company. eDreams ODIGEO has been listed on the Spanish Stock Exchanges (Bolsa de Madrid) since April 2014 under the ticker symbol EDR. As a listed company, it complies with all regulatory, governance and financial transparency requirements applicable to publicly traded corporations.

Dana Dunne is the Chief Executive Officer of eDreams ODIGEO. He has held this position since 2015, leading the company’s strategic transformation from a transactional business to a global travel subscription and technology business. As CEO of the group, he oversees the overall corporate strategy and operations that support the Opodo brand.

The company’s headquarters are located in Barcelona, from where it manages its international activities and corporate functions, as well as serving as the central hub for the company’s global operations and technology development.

Our business model is based on our travel subscription program, Opodo Prime. Through Prime membership, travellers pay an annual fee to access exclusive discounts, personalised offers and benefits across flights, trains, hotels, car rentals and more. Members also enjoy greater flexibility when planning their trips, as well as dedicated 24/7 customer support to assist them whenever they need it. By combining savings, flexibility and support within a single membership, Prime makes travel planning easier and more convenient for travelers while enabling Opodo to build long-term relationships with its customers.

Opodo uses Artificial Intelligence to enhance the travel booking experience and personalise its services. As Europe’s largest AI-powered travel platform, the company applies proprietary AI that generates around 6 billion daily predictions and analyses 3.8 billion itineraries to deliver hyper-personalised travel recommendations. A core driver of this innovation is eDO’s leadership as a fully AI-native organisation, where more than 30% of the company’s new code is generated by AI. This technology helps travelers find the most relevant options faster while improving efficiency across the platform.

Opodo pioneered the travel subscription model with Prime, now the world’s largest travel subscription programme. This model combines exclusive discounts, personalised offers and travel services such as flights, hotels, rail and more within a single membership. By integrating subscription benefits with advanced technology and a broad travel inventory, Opodo offers a more convenient, personalised and value-driven way to plan and book trips compared with traditional online travel agencies.

The group’s Prime programme has grown to more than 7.7 million members and continues to expand across markets and brands. Through its technology platform and subscription model, the company serves travellers in multiple countries and continues to strengthen its position in the global online travel market.

Opodo leverages its market-leading technology to provide customers with the most competitive prices available. By utilizing advanced algorithms and Virtual Interlining capabilities, our platform scans and merges results from over 600 airlines, creating 3.8 billion unique itineraries every day. Furthermore, Opodo Prime offers exclusive discounts on travel bookings.

As one of the world's largest online travel companies, we act as a vital distribution partner, helping carriers reach a vast international audience and fill capacity through our sophisticated booking platform. As an independent intermediary, we strive to build constructive partnerships that prioritize the customer experience, providing airlines with data-driven insights and a robust technological infrastructure. Our goal is to work alongside carriers to foster a transparent and efficient travel ecosystem that benefits both the industry and the millions of travelers we serve together.

Absolutely, Opodo is a legitimate, publicly traded company listed on the Spanish Stock Exchange that adheres to strict financial regulations and the highest international standards of consumer protection. Notably, we proudly maintain an "Excellent" rating (4.3/5) on Trustpilot, significantly outperforming the industry average for airlines and online travel agencies. Additionally, we use industry-leading encryption for all transactions and comply with rigorous global financial regulations to ensure every booking is safe and secure.

Our communications team is available to assist with all press-related requests. For detailed contact information, please visit this page. For assistance with bookings or general inquiries, please contact our dedicated Customer Service team exclusively through the official channels located on our website.

As the leading OTA in Europe, our Media Services team works with Destinations and Airlines worldwide to help them reach the right audience to hit their performance and branding goals.

Our team of dedicated Business Development experts design custom advertising campaigns using a wide range of products made for the tourism industry. Our expert Account Managers and Ad Operators guide clients through the campaign delivery process.

Given the great amount of data we have from our users' behaviour, all the campaign factors are based on internal data of markets, timings, duration, trends and user profile.

In addition, through our Affiliate Programme, partners can share Opodo offers on their websites, enabling their audiences to discover the best travel deals while earning commissions on each sale generated.

We also develop strategic partnerships with a wide range of digital platforms and companies, creating integrated solutions that help partners provide added value to their users, while benefiting from Opodo’s extensive inventory, technology and reach.

Media Services: [email protected]
Partnerships & affiliates: [email protected]

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