Discover the STF label
The Sustainable Travel Finland (STF) label is a national recognition awarded to tourism businesses and destinations that are committed to the principles of sustainable tourism. STF brings together various sustainability certificates and actions under one easily recognizable label, making responsibility visible and understandable for travelers. The STF label signals to visitors that the company or destination is genuinely and continuously dedicated to sustainability.
Finland, world’s leading destination with sustainable initiatives
Finland
Sustainable Travel Finland (STF) Label
Visit Finland has developed the Sustainable Travel Finland (STF) label to promote more responsible tourism across the country.
On their website, you’ll find a small green marker on many products and services — it says "Sustainably certified". This indicates that the company has earned the STF label through Finland’s national sustainability programme.
When choosing between two options, we encourage you to pick the one with the STF label. It’s a more mindful and responsible choice. The STF label is awarded to companies that are leaders in sustainable tourism. They work actively to reduce their environmental impact and support local communities.
Helsinki
World's most sustainable destination by the Global Destination Sustainability Index
In 2024, Helsinki was named the world’s most sustainable destination by the Global Destination Sustainability Index. As the first city over 500,000 to earn the Green Destinations GSTC certificate, it shows how sustainability is central to daily life and a key pillar of the city’s strategy.
Tampere
Where more sustainable choices are easy
Tampere is a leader in a more sustainable tourism, offering eco-certified hotels, efficient public transport, and countless nature experiences. The city is committed to carbon neutrality by 2030 and encourages visitors to explore more responsibly through greener initiatives, local products, and community-driven activities.
